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- BookGordon Moore, John A. Quelch, Emily Boudreau.Contents:
Introducing choice
Is healthcare special?
Conditions for creating a consumer market
The decision-making process
The six E's of consumer decision-making
Consumer segmentation strategies
Making a consumer choice system work.Digital Access Oxford 2018 - ArticleZh Mikrobiol Epidemiol Immunobiol. 1977 Dec(12):126-7.