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  Choice Matters : How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care)

  Gordon Moore, John A. Quelch, Emily Boudreau.

  Contents:
  Introducing choice
  Is healthcare special?
  Conditions for creating a consumer market
  The decision-making process
  The six E's of consumer decision-making
  Consumer segmentation strategies
  Making a consumer choice system work.

  Digital Access Oxford 2018
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