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  • Book
    Darren Diess, BAS, and Michelle Gilmore, CFRE.
    Summary: Plain and simple, people donate to causes because they want to be part of something larger than themselves. They want to make a difference. In "Eventology", Darren Diess and Michelle Gilmore skillfully combine the art, science, and math of event fundraising to create a comprehensive resource guide to help you flawlessly execute a successful fundraising event and build long-term donor relationships that equate to sustainability for your cause. After reading "Eventology", you will come away with the skills to develop an iron-clad event plan, build an interdisciplinary winning team, leverage technoogy to measure effectiveness, implement innovative funding techniques, expertly engage sponsors, and create a tailored event experience to build deep and lasting commitments from your donors. -- back cover

    Contents:
    Acknowledgments
    Preface
    Chapter 1: The hidden cost of tradition
    Chapter 2: Mindset
    a new way of thinking
    Chapter 3: Collaborative fundraising: 2 + 2 = 10
    Chapter 4: The art & science of delivering your message
    Chapter 5: Different types of giving
    Chapter 6: People
    your most important asset
    Chapter 7: Going digital
    the importance of technology in fundraising. EVENTOLOGY 101 : Chapter 8: Guest focused event management
    Chapter 9: Fundraising math
    Chapter 10: Before the event
    Chapter 11: The event
    Chapter 12: Post-event
    Conclusion
    About the authors
    Glossary
    Bibliography.
    Print Access Request
    Location
    Version
    Call Number
    Items
    BioSciences Career Center Collection (Duck Room)
    2019
    Media Gov & Nonprof 103
    1