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    Jeffrey Pfeffer, Robert I. Sutton.
    Summary: "The so-called knowledge advantage is a fallacy - even though companies pour billions of dollars into training programs, consultants, and executive education. The reason is not that knowledge isn't important. It's that most companies know, or can know, the same things. Moreover, even as companies talk about the importance of learning, intellectual capital, and knowledge management, they frequently fail to take the vital next step of transforming knowledge into action. The Knowing-Doing Gap confronts the paradox of companies that know too much and do too little by showing how some companies are successful at turning knowledge into action."--Jacket. "Jeffrey Pfeffer and Robert Sutton, identify the causes of the knowing-doing gap and explain how to close it."--Jacket.

    Contents:
    Knowing "what" to do is not enough
    When talk substitutes for action
    When memory is a substitute for thinking
    When fear prevents acting on knowledge
    When measurement obstructs good judgement
    When internal competition turns friend into enemies
    Firms that surmount the knowing-doing gap
    Turning knowledge into action
    Appendix: the knowing-doing survey.
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    BioSciences Career Center Collection (Duck Room)
    ©2000
    Prof Dev 179
    1