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  • Book
    John P. Kotter, Dan S. Cohen.
    Summary: John Kotter and co-author Dan Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?

    Contents:
    Introduction : the heart of change
    Increase urgency
    Build the guiding team
    Get the vision right
    Communicate for buy-in
    Empower action
    Create short-term wins
    Don't let up
    Make change stick
    Conclusion : we see, we feel, we change.
    Print Access Request
    Location
    Version
    Call Number
    Items
    BioSciences Career Center Collection (Duck Room)
    ©2002
    Prof Dev 136
    1