BookAndy Lazris, Erik Rifkin.
Summary: This book demonstrates how a novel decision-aid, called a Benefit-Risk Characterization Theater (BRCT), can be used to: | Significantly improve accurate communication of health risks from exposure to COVID-19; and | Assess how to best contain and control COVID-19. To date, there have been far-reaching ramifications based on ineffective risk communication when clarifying these health endpoints. A BRCT is a familiar, theatrical chart representation of 1,000 people, with the risks and benefits shown by blackened seats. Since health outcomes can easily be put into such a chart, we show how BRCTs can be used objectively by professionals, the media and lay people. It allows characterization and communication of health benefits and risks of COVID-19 treatment and containment in an undemanding and straightforward way. BRCTs have been successfully used to assist patients in determining: | Their level of acceptable risk of various medical interventions; | If the benefits of intervention outweigh the risks; | Who should make the final decision regarding medical intervention; and Whether the decision is evidence-based. Written by experts in the field, this book fills in a gap in communication between the medical community, the public and patients. It also provides an area of expertise in communication that is beneficial for medical providers and medical students.
Contents:
PART I: Communicating Risk and Benefit in the Medical Community
Patients, Doctors and Decision-making
Absolute and Relative Risks
Communicating health risks to patients and the public
Erik's Recent Experience with Doctors and a Heart Attack
Why not all numbers are the same
Putting BRCTs to use in helping people understand health outcomes
PART II: Videos to Describe the Utility of BRCTs
PART III: COVID-19 Communication
Segue to Part III: BRCTs & COVID-19
How important are the number of cases?
The demographics of COVID-19
Why COVID-19 Should Not Have Prevented Colleges (and Elementary and Secondary Schools) from Opening Last Fall
Nursing homes, the nidus of COVID-19 death
The use of universal masking
Communicating about the impact of surges and quarantines
Communicating about the adverse effects of the cure
How we communicate about COVID-19 in other countries
Other viral pandemics with reference to COVID-19
A Path Forward: BRCTs for COVID-19 and Beyond.