BookHugo Campos, editor.
Summary: Addresses the need for agriculture to feed a growing global population with a reduced environmental footprint while adapting to and mitigating the effects of changing climate. The authors expand the customary discussion of innovation in terms of supply driven R&D to focus on the returns to investors and most importantly, the value to end-users. Lessons from the book can be applied to private and public sectors by agri-business professionals, NGO leaders, agricultural and development researchers and those funding innovation and agriculture.
Contents:
Foreword
The Quest for Innovation: Addressing User Needs and Value Creation
Productivity in Agriculture for a Sustainable Future
Open innovation and value creation in crop genetics
Rethinking adoption and diffusion as a collective social process. Towards an interactional perspective
Development of Sustainable Business Models for Innovation in the Swedish Agri-sector
Resource-effective Producer or Stewardship-based Entrepreneur?
Innovating at marketing and distributing nutritious foods at the Base of the Pyramid (BoP)
Insights from 2SCALE, the largest incubator for inclusive agribusiness in Africa
Innovation and the quest to feed the world
Digital Technologies, Big Data, and Agricultural Innovation
Index.