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  • Book
    by Francoise Simon, Professor Emerita, Columbia University and Senior Faculty, Mount Sinai School of Medicine, New York, NY, Glen Giovannetti, EY Global Biotechnology Leader.
    Summary: Featuring numerous case studies and state-of-the-art marketing models, this thorough resource provides a comprehensive overview of the new business context and marketing models for biotech companies. -- Edited summary from book.

    Foreword / by Philip Kotler
    New models for networked innovation
    Biotechnology as an innovation driver
    Biotechnology financing strategies
    Success through collaboration
    New business and marketing models
    Precision medicine
    Precision marketing
    Patient centricity strategies
    Drug pricing in context
    Strategic payer engagement
    Winning in the global marketplace
    Digital health strategies
    Creating agility through data and analytics