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  The Handbook of Market Research for Life Science Companies : Finding the Answers You Need to Understand Your Market

  by Jean-Francois Denault.

  Contents:
  Preface
  Introduction
  The market research basics
  Collecting data
  primary research
  Secondary research
  Analyzing data
  Estimates and models
  The look n' feel
  Final words
  Bibliography
  Index.

  Digital Access TandFonline 2017
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