Bookedited by Jeff French.
Contents:
The case for social marketing in public health / Jeff French
Key principal, concepts, and techniques of social marketing / Jeff French
Social marketing planning / Jeff French
Evaluation of social marketing programmes / Adam Crosier and Dominic McVey
Social marketing and public health strategy / Jeff French
Behaviour and how to influence it / Jeff French
Generating insight and building segmentation models in social marketing / Dominic McVey and Adam Crosier
Commissioning social marketing / Jeff French
Social marketing on a small budget / Jeff French
Building social programme coalitions / Jeff French
Ethical issues in social marketing / Lynne Eagle, Stephan Dahl, and David Low
Using digital and social media platforms for social marketing / Melissa K. Blair
Social franchising: Strengthening health systems through private sector approaches / Julie McBride, Kim Longfield, Dana Sievers, and Dominic Montagu.