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- Bookby Donald WatersSummary: "The launch of "the Alameda Plan" in Oakland, California, in 1945 is a momentous chapter in the history of modern medicine and a beautiful example of how collective action by the medical profession can make things better. Physician leaders in the Alameda County Medical Association (ACMA), which became the Alameda-Contra Costa Medical Association (ACCMA) when it merged with the Contra Costa Medical Society in 1950, were facing local and national public discontent over a war-induced physician shortage, disruptions in doctor-patient relations caused by the transition to more specialized multi-doctor care, notorious stories about a few bad doctors, and political rumblings for government regulation. With the organizational and visionary skills of their first fulltime Executive Secretary, they turned that public narrative on its head. The "Alameda Plan"--in practice and in name--became emblematic of physician compassion and innovation in newsrooms, board rooms, union halls, medical conventions, State Capitols, and the halls of Congress.... This book aims to capture the context, essence, and results of the forward-thinking programs launched by the ACMA-ACCMA from 1945 through 1955" -- back cover.