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• Book

  Social Marketing and Public Health : Theory and Practice. Second edition.

  edited by Jeff French.

  Contents:
  The case for social marketing in public health / Jeff French
  Key principal, concepts, and techniques of social marketing / Jeff French
  Social marketing planning / Jeff French
  Evaluation of social marketing programmes / Adam Crosier and Dominic McVey
  Social marketing and public health strategy / Jeff French
  Behaviour and how to influence it / Jeff French
  Generating insight and building segmentation models in social marketing / Dominic McVey and Adam Crosier
  Commissioning social marketing / Jeff French
  Social marketing on a small budget / Jeff French
  Building social programme coalitions / Jeff French
  Ethical issues in social marketing / Lynne Eagle, Stephan Dahl, and David Low
  Using digital and social media platforms for social marketing / Melissa K. Blair
  Social franchising: Strengthening health systems through private sector approaches / Julie McBride, Kim Longfield, Dana Sievers, and Dominic Montagu.

  Digital Access Oxford 2017
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• Article

  Lipid phase transitions and phase diagrams. I. Lipid phase transitions.

  Lee AG.

  Biochim Biophys Acta. 1977 Aug 09;472(2):237-81.

  Digital Access Access Options
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  PubMed