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- BookJohn P. Kotter, Dan S. Cohen.Summary: John Kotter and co-author Dan Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?
Contents:
Introduction : the heart of change
Increase urgency
Build the guiding team
Get the vision right
Communicate for buy-in
Empower action
Create short-term wins
Don't let up
Make change stick
Conclusion : we see, we feel, we change. - Journalherausgegeben im Auftrage der Faunistisch-Ökologischen Arbeitsgemeinschaft.Print Began in 1966.
- ArticlePotulov BM.Sov Zdravookhr. 1978(8):3-6.