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  • Book
    by Francoise Simon, Professor Emerita, Columbia University and Senior Faculty, Mount Sinai School of Medicine, New York, NY, Glen Giovannetti, EY Global Biotechnology Leader.
    Digital : ProQuest Ebook Central2017Limited to 1 simultaneous users
    Featuring numerous case studies and state-of-the-art marketing models, this thorough resource provides a comprehensive overview of the new business context and marketing models for biotech companies. -- Edited summary from book.