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  • Book
    Valerie S. Gordon and Patricia C. Higginbottom.
    Digital : ProQuest Ebook Central2016Limited to 3 simultaneous users
    "Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively."-- Provided by publisher.