BookValerie S. Gordon and Patricia C. Higginbottom.
Summary: "Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively."-- Provided by publisher.
Contents:
Strategic planning
The marketing plan
Marketing plan components
Implementation
Evaluation
Brands and campaigns
Digital publications
Social media
Personal interactions and events
Visual and print marketing materials.
Limited to 3 simultaneous users