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- BookJason Zweig.Summary: A senior "Money" magazine writer draws on up-to-date findings to reveal how money can have the same effect on the mind as sex and drugs, explaining how to use the emerging science of neuroeconomics to make profitable investment choices while avoiding key mistakes.
Contents:
Neuroeconomics
"Thinking" vs. "feeling"
Greed
Prediction
Confidence
Risk
Fear
Surprise
Regret
Happiness.