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  • Book
    Jerome D. Williams, Keryn E. Pasch, Chiquita A. Collins, editors.
    Contents:
    Overview, The IOM Report, and Integrated Marketing Communications
    Introduction: Childhood Obesity: Media, Advertising, Community, and Advocacy
    Progress on Public Policy: The Aftermath of the 2005 Institute of Medicine Report on Food Marketing and the Diets of Children and Youth
    Integrated Marketing Communications and Power Imbalance: The Strategic Nature of Marketing to Children and Adolescents by Food and Beverage Companies
    Legal, Ethical, and Policy Implications of Advertising
    The Role of Ethics in Food and Beverage Marketing to Children
    The New First Amendment and Its Implications for Combating Obesity Through Regulation of Advertising
    Self-regulation as a Tool for Promoting Healthier Children's Diets: Can CARU and the CFBAI Do More?
    Monitoring Food Company Marketing to Children to Spotlight Best and Worst Practices
    Measuring the Impact of Advertising Effects
    Children's Exposure to Food and Beverage Advertising on Television: Tracking Calories and Nutritional Content by Company Membership in Self-regulation
    The Role of Advertising on Attitudes and Consumption of Food and Beverage Products
    The Digital Food Marketing Landscape: Challenges for Researchers
    A Multi-Method Study to Understand How Youth Perceive and Evaluate Food and Beverage Advertisements
    A Global Perspective of Food Marketing and the Role of Place
    Adolescents' Response to Food Marketing in Delhi, India
    The Role of Schools in Food and Beverage Marketing: Significance, Challenges, Next Steps
    Outdoor Food and Beverage Advertising: A Saturated Environment
    Exploring Marketing Targeted at Youth in Food Stores
    Racial/Ethnic Minorities and Community Empowerment
    Understanding Community Perspectives: A Step Towards Achieving Food Marketing Equity
    Latino Youth and Obesity: Communication/Media Influence on Marketing
    Targeted Marketing of Junk Food to Ethnic Minority Youth: Fighting Back with Legal Advocacy and Community Engagement
    Communicating About Physical Activity
    Physical Activity, Media, and Marketing: Advances in Communications and Media Marketing
    Communities Leveraging the Assets of a National Social Marketing Campaign: Experiences with VERB[TM]. It's What You Do!
    Development and Release of the 2008 Physical Activity Guidelines for Americans: Children and Adolescents
    Thinking Outside the Box: Finding Solutions to Reverse Childhood Obesity
    Voluntary Health Organizations and Nonprofit Advocacy Organizations Play Critical Roles in Making Community Norms More Supportive of Healthier Eating and Increased Physical Activity
    Childhood Obesity and Exergames: Assessments and Experiences from Singapore
    Leveraging Industry Efforts to Fight Childhood Obesity: A Multi-Sectored Approach to Communications.
    Digital Access Springer 2013