Images of the Noble Physician as a Smoker and Endorser of Cigarettes. One technique used by the tobacco industry to reassure a worried public was to incorporate images of physicians in their ads. The none-too-subtle message was that if the doctor, with all of his expertise, chooses to smoke a particular brand, then it must be safe. Unlike with celebrity and athlete endorsers, the doctors depicted were never a specific individual. The images were always of an idealized physician, wise, noble, and caring, who enthusiastically partakes of the smoking habit. Little protest was heard from the medical community or organized medicine, perhaps because the images showed the profession in a highly favorable light (the big push to document hazards also did not come until later). This genre of ads regularly appeared in medical journals such as the Journal of the American Medical Association, an organization which for decades collaborated closely with the industry. R. J. Reynolds made a name for itself by claiming that "More Doctors smoke Camels," following a campaign dreamed up by the William Esty Advertising Company to improve the brand's market share. The company paid for surveys to be conducted during medical conventions using two survey methods. Doctors were gifted cartons of camels at tobacco company booths and then were immediately asked to indicate their favorite brand. In another scheme, doctors were given free packs at company booths and then, upon exiting the exhibit hall, were asked what cigarette brand they carried in their pocket.
Pseudoscience: Science Discovered It—You Can Prove It. Popular faith in medicine was exploited by a series of industry-sponsored "research" and "surveys." In this era, before the coming of the atomic bomb, little of today's cynicism concerning the abilities of science to overcome societal problems existed. To exploit this popular sentiment, the industry sponsored "research institutes" & scientific symposia, many of which amounted to little more than propaganda based upon dubious methodology. Health claims were then made on the basis of these supposed studies, as when Chesterfields were advertised (in 1952) with the assertion that "Nose, throat, and accessory organs [were] not adversely affected" after a six-month period of medical observation (including X-rays) by ear, nose, and throat specialists. A real scientist might be concerned about getting ashes on the microscope slide
In the 1930s, '40s and '50s, the prestige of the medical profession was considerably higher than it is today. Patients were reluctant to question their doctor's recommendations, and a medical endorsement or a product carried a great deal of weight. L&M characterized their cigarettes as "Just what the doctor ordered," and many other manufacturers followed suit. Witness claims that "Medical authorities recognize Philip Morris proved far less irritating to the smoker's nose and throat." This particular pitch was made (starting in 1933) by Philip Morris' celebrated "living trademark": 4-foot tall Johnny Roventini, made famous nation-wide by his signature: "Cal-l-l For-r-r Phil-ip Morray-iisss."
Cigarettes are Actually Good for You The audacity of the industry in the 1930s was such that they weren't satisfied just with denying health claims. Brand X, Y or Z was supposed to be "good for the throat," helping the T zone ("throat and taste"), etc. The RJ Reynolds Company went so far as to recommend cigarettes as an essential accompaniment of a good meal. "At mealtimes Camels offer a helping hand to good digestion" by "increasing the flow of fluids—alkaline digestive fluids—that are so vital to a sense of well being after eating."
In a prime example of marketing wizardry, cigarettes were advertised simultaneously as both sedatives and stimulants, calming you when you are nervous, pepping you up when you are down. A champion sharpshooter endorsed camels because they "steadied his nerves." According to Camel ads: "Remember, you can smoke as many Camels as you want, their costlier tobaccos never jangle your nerves." Aside from keeping you keen and focused, they also relax and give pleasure. According to a relaxed-looking Rock Hudson reclining next to his pet collie, "It is important to smoke the most pleasure giving cigarette -- Camel." According to this ad, without Camels "you may yip like a terrier."
To Inhale or Not to Inhale: Is that the Question? American cigarettes made from bright leaf tobacco are milder than European types, and more easily drawn into the lungs. Licorice, cocoa, and many other sweeteners and flavorants are added. Non-inhalers were sometimes ridiculed
Well known early victims of oral cancer include Sigmund Freud who developed cancer of the palate after years of smoking 20 cigars a day and US Presidents Ulysses S. Grant and Grover Cleveland.
Launched in 1928, this highly successful campaign targeting women was eventually derailed by threats of litigation from the candy industry. The tobacco industry later promoted "candy cigarettes"
Menthol cigarettes were introduced in the 1930s. Menthol is a mint extract which triggers a sensation of coolness when it contacts the oral mucosa. Advertisers for these brands often touted their coolness as a contrast to the hotness of tobacco smoke. Marketeers later equated this coolness with freshness, a metaphor for healthfulness. Ads for menthol cigarettes often contained particularly outrageous health claims as typified by this Spuds Ad. In 2005, 27% of the cigarette market is for mentholated brands. 68% of African-American smokers use Kools, Salems, or Newports
The Myth of the "Safe" Cigarette: Filters and "Health Reassurance" Cigarettes ("No other cigarette approaches such a degree of health protection . . .") Filters promoted health reassurance, but did little to reduce the hazards of smoking. Industry chemists were actually well aware that most filters actually removed no more tar and nicotine than the same length of tobacco would have! Madison Avenue nonetheless stepped up to the challenge of selling filters as the intelligent choice for smokers worried about their health: "The man who thinks for himself knows Viceroy gives you more of what you change to a filter for" - "You're so smart to smoke Parliament." - "More scientists and educators smoke Kent." Kent's Micronite Filter (Lorillard Tobacco Company) for at least 5 years in the 1950s contained crocidolite asbestos, one of the deadliest forms of this fibrous mineral. Smokers inhaled millions of deadly fibers per year and were never told of the hazard. Filtered brands nonetheless were a great success, growing in market share from 2 % in 1950 to 50 % in 1960 and 99% in 2005.
Freshness as a Metaphor for Healthfulness Tobacco ads are notorious for broadcasting what can only be called the "Big Lie" - and think about it: how could the inhalation of smoke of any kind be compared to "mountain air"? Smoke is offered as "fresh" and "clean"; smoking was supposed to be "springtime fresh" or make you "alive with pleasure." Ads such as these continued long past the 1950s, with verbal or visual themes of outdoor recreation, mountain air, clean rushing streams, and so forth. The freshness theme early on became grist for the industry's "tit for tat" advertising. So while Lucky Strikes were "Toasted" ("Sunshine mellows, heat purifies") Camels countered that their product was "Naturally fresh: never parched, never toasted!" Freshness was also commonly used as kind of code-word for healthfulness. Slogans used in tobacco ads called to mind the "cool" of ice or the fresh healing virtues of springtime mountain pastures. "Kool" and other menthol brands were also supposed to deliver a kind of hospital-like sense of sanitary safety, and one company implied cleanliness in its very name. "Sano" cigarettes didn't last very long: they didn't deliver as much in the way of tar or nicotine as more popular brands and their marketing skill lagged behind that of the bigger players. By contrast, menthol brands grew in popularity after the postwar "health scare," and many other forms of "health reassurance" were offered (space-age filters of myriad sorts, promises of low-tar and/or nicotine deliveries, eventually "lights," etc.).
John Wayne, died of gastric cancer June 11, 1979 at the age of 72. After being diagnosed with lung cancer (controlled by surgery), he made a series of noteworthy anti-smoking TV advertisements..
Endorsements from athlete celebrities date from the second half of the nineteenth century, when cigarette manufacturers started inserting cardboard into cigarette packs to keep their smokes from getting crushed. Tobacco marketeers quickly realized that images could be put on such cards first movie stars, then athletes and military heroes, and eventually hundreds of other themes. Sports figures were sometimes paid for their services, but not everyone went along: Honus Wagner, the baseball star, was much opposed to smoking, and demanded that his image be removed from such cards—which is why his card now sells for 2-3 million dollars. The idea of cigarettes never getting your "wind" was an effort to counter the growing medical realization that smoking could actually make it harder for you to breathe. Emphysema was already a well-known pathology by the middle of the nineteenth century, and by the 1920s smoking was widely blamed not just for "pharyngeal catarrh" (mucus drainage down the throat) but for more general damage to the larynx and bronchial tubes, causing cough, hoarseness, bronchial catarrh and so emphysema of the lungs. Cigarette manufacturers wanted people not to think about such issues, and went out of their way to suggest that smoking would in no way compromise even an athlete&s ability to perform at his (or her) very best. Athletes from all realms of sport were paid to endorse specific brands -- this included baseball greats such as Babe Ruth, Lous Gehrig, and Joe DiMaggio, golf legends such as Ben Hogan, plus dozens of other heroes in football, basketball, tennis, swimming, bowling, and other popular sports. As late as 1947 cigarette manufacturers were able to harness experts to claim that smoking brand X, Y or Z did not compromise athletic performance. Sports-themed advertising continued into more recent decades, and as recently as the 1980s 26 out of 28 major league baseball stadiums had either Marlboro or Winston billboards in their outfields. Ads were barred from television in 1971, following which tobacco sponsorship of sporting events became commonplace: Reynolds established the Winston Cup NASCAR; Philip Morris created the Virginia Slims Women's Tennis Circuit and Marlboro Cup Horse Race; Benson and Hedges promoted Rugby and race car driving, and many other new ways to advertise were created (direct mail, personal gear, viral marketing, etc.).
Before the First World War, smoking was associated with the "loose morals" of prostitutes and wayward women. Clever marketeers managed to turn this around in the 1920s and 1920s, transforming cigarettes from symbols of decadence into symbols of women's independence. As part of this effort, the American Tobacco Co. in 1929 organized marches down 5th Avenue in New York of women carrying "Torches of Freedom" (i.e., cigarettes) to emphasize their emancipation. Early ad campaigns targeted at women included: "I wish I were a man" (so I could smoke, Velvet 1912) and "Blow Some My Way" (Chesterfield 1926). The industry sponsored training sessions to teach women how to smoke, and fashion shows to make women's attire match the green of Lucky Strikes packaging). Later brands such as Virginia Slims ("You've come a long way baby") were frankly exploitive of the womens' liberation movement. It is ironic that the Marlboro brand, famous for its macho "Marlboro Man" was for decades a woman's cigarette ("Mild as May," with 'Ivory tips to protect the lip') before it underwent an abrupt sex change in 1954. Only 5% of American women smoked in 1923 vs. 12% in 1932 and 33% in 1965 (the peak year). Lung cancer was still a rare disease for women in the 1950s; though by 2000 it was killing nearly 70,000 per year. Cancer of the lung surpassed breast cancer as the leading cause of cancer death among women in 1987.
The Tobacco Men also had an infatuation with brides, marriage, and its myriad associated symbols. Included here are dozens of blushing brides, cigarette in hand, decked out in full nuptial regalia.
Gee Mommy, you sure enjoy your Marlboros Images of infants and children had multiple values to tobacco advertisers. They reinforced the respectability of smoking as part of normal family life. The images of youngsters tended to send a reassuring message about the healthfulness of the product. Finally, it was an obvious ploy as part of their campaign to expand the pool of women smokers.
Gentleness and delicate flavor "These qualities tell why Phillip Morris has made so many friends among young smokers - with their fresher, unspoiled tastes." Smoking is not a habit often undertaken by adults. Almost all new smokers, the lifeblood of the industry, are teens and young adults aged 13 to 21. Internal company documents show that young people have been (and remain today) a key marketing target. Infants and children are often depicted in ads from the Golden Age of American cigarette advertising (1930s-'50s): a baby held tenderly in its mother's arms illustrates the gentleness of Philip Morris; another series has babies endorsing their parent's use of a particular brand. Still other ads show children gifting their dads with cigarettes on Father's Day. Teens were also a consistent target (internally characterized as "replacement smokers"): hence the ad copy that tells how Philip Morris "has made so many friends among younger smokers -- with their fresher, unspoiled tastes." A young man, with books cuddled under his arm and a pack in his hand, praises Chesterfields as "The largest selling cigarette in America's colleges." Graduates in cap and gown, holding cigarettes, were also used to identify, none too subtly, smoking as a proud badge of adulthood.
Cherished Icons in Tobacco Ads The tobacco industry made every effort to associate itself with noble institutions, patriotic themes, and cultural icons connoting respectability. Among the innumerable examples are: George Washington, Mt Rushmore, British royalty, the US flag, and the Statue of Liberty, the Capitol, referees, astronauts, and even the beloved family pet.. Even more prevalent were cultural symbols which brought to mind happy times and celebration. Our collection includes dozens of examples of ads featuring Santa Claus, often puffing away with obvious pleasure on one or another of the American Tobacco Company's cigarettes, cigars or pipes.
Health claims for tobacco smoking go back centuries. The Golden Leaf was in fact widely used as a drug: in the eighteenth century, for example, the police of Paris treated unconscious victims of drowning (pulled from the Seine but still alive) by forcing them to endure tobacco enemas. Nicotine was included in most European and American pharmacopoeia (official lists of approved drugs), a practice that didn't change until the twentieth century, when nicotine was deleted from the American Pharmacopoeia, just in time for the passage of the Pure Food and Drug Act of 1906. Tobacco was excluded from the Act and henceforth "regulated" (such as it was) with liquor and guns in a new "Bureau of Alcohol, Tobacco and Firearms" established essentially as a taxation body. In the late nineteenth and early twentieth centuries, numerous firms advertised "asthma cigarettes" along with smokes intended as a soothing treatment for "Colds and Catarrh."
A Classical Motif depicting the glamour of smoking in 2004. Despite all of the regulation and warning labels, cigarettes ads in the twenty-first century are remarkably similar to those of former eras. This is demonstrated in side-by-side comparisons of contemporary ads with those from the more blatant period. A poignant example is the 2007 campaign for the Reynolds company's Camel #9. The product is bright pink (recalling the pink cigarettes fashionable in the 1930s) and is plausibly aimed at enticing young girls to start smoking. The name #9 is intended to bring to mind favorable images: dressed to the nines, Channel Number Nine, Cloud 9, and so forth.
We Don't Try To Scare You With Medical Claims. . . Towards the end of the era in which false medical claims were endemic (early 1950s) the Old Gold brand had a prolonged campaign -- with more than 50 variations on this theme - in which they touted: "We Don't Try to Scare You with Medical Claims." Ironically, many of these ads in their fine print make outlandish statements that Old Golds were less irritating and thus safer than the competition. Somehow they calculated that the public would not see this obvious hypocrisy. Note the white box strangely reminiscent of the Surgeon General's warning introduced years later. In what can only be characterized as rank hypocrisy, they claim Old Gold's are less irritating and easier on the throat.
20,679 Physicians Say Luckies are Less Irritating
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
More Doctors Smoke Camels
Smoke of Throat Irritation
More Doctors Smoke Camels
Not One Single Case of Throat Irritation
Throat Doctors Pick Old Gold. Not A Cough in A Carload
20,279 Physicians Say Luckies are Less Irritating
20,279 Physicians Say Luckies are Less Irritating
Nurse Lighting Doctor's Cigar
That's What the Doctor Ordered
How I Operated on the Doctor for a Dollar!
Makes Any Cigarette Less Irritating!
A Cigarette Manufacturer is Not a Physician
Scientific Evidence on the Effects of Smoking After 10 months, the medical specialist reports that he observed no adverse effects on the nose, throat, and sinuses of the group smoking Chesterfield.
Scientific Evidence for Chesterfield After 10 months, the medical specialist reports that he observed no adverse effects on the nose, throat, and sinuses of the group smoking Chesterfield.
New Miracle of Electronics Scientific miracles never cease. Made the modern way with Accuray
Thanks to the Miracle of Accuray Put a smile in your smoking.
Not One Single Case of Throat Irritation
Get a Lift With Camel Too tired for fun . . . And then she smoked a Camel. As you enjoy its cool, rich flavor, you will quickly feel your flow of natural energy being restored.
Scientific Test Prove Lucky Strike Milder Tan Any Other Principal Brand.
Scientific Test Prove Lucky Strike Milder Tan Any Other Principal Brand.
Scientific Test Prove Lucky Strike Milder Tan Any Other Principal Brand.
Scientific Test Prove Lucky Strike Milder Tan Any Other Principal Brand.
"Its Toasted" Your Throat Protection—Against irritation—Against Cough Toasting removes harmful irritants that cause throat irritation and coughing. No wonder 20,679 physicians have stated Luckies to be less irritating!
"Its Toasted" Your Throat Protection—Against irritation—Against Cough August Heckscher, President Child Welfare Committee of America. Everyone knows that heat purifies and so toasting removed harmful irritants that cause throat irritation and coughing. No wonder 20,679 physicians have stated Luckies to be less irritating!
Pasteurized Smoke that's clean, fresh, and pure.
Luckies Pay More for Cigarette Research
You Can't Improve On Mother Nature The verdict of science. Old Gold won scientific tests, because its made of the purest, choicest tobacco. Delightful throat-ease. Not a cough in a carload.
The Truth About Irritation of the Nose and Throat Due To Smoking Their tests proved conclusively that on changing to Philip Morris, every case of irritation due to smoking clearly up completely or definitely improved. These facts have been accepted by eminent medical authorities.
Toasting Removes Dangerous Irritants That Cause Irritation and Coughing
Don't Rasp Your Throat With Harsh Irritants Your throat protection—Against irritation—Against cough.
Her Throat Insured for $50,000 No matter how much I use my voice in acting, I always find Luckies gentle. I take no chances on an irritated throat.
Smoke a Lucky To Feel Your Level Best Picks you up when you're low, calms you down when you're tense.
There's Never a Rough Puff Roy Bolger played the scare crow in the classic 1939 movie, the Wizard of Oz. In this movie, he was deadly afraid of fire.
There's Never a Rough Puff Let your taste and throat be the judge
I Protect My Voice With Luckies Your Throat Protection—Against irritation—Against cough
Hollywood's Most Polished Voice Easy on your throat—It's toasted.
"It's Toasted"—Your Throat Protection The top cigarette for an actor's throat.
Luckies are Kind to Your Throat
"My Throat Decided On Luckies" Luckies are easy and smooth and don't catch your throat.
Throat Strain of Tough Roles Led Him to Smoke Luckies No matter how tough a man is, he's got to think of his throat.
Luckies Gentlest on Her Throat I had to treat my throat well, so I changed to Luckies.
Your Throat Protection Against Irritation and Cough Their voices are their fortunes. That's why so many of them smoke Luckies.
Extra Protection to My Throat The extra protection to my throat . .
Nature in the Raw is Seldom Mild. No raw tobacco in Luckies - It's toasted.
T-Zone. T for Taste . . T for Throat . . See how your throat reacts to the delightfully cool mildness of Camels.
Your "T- Zone" Will Tell You
Noted Throat Specialists Report Not a Single Case of Throat Irritation Make a note . . . . . Remember your throat.
Not a Single case of Throat Irritation
Not a Single case of Throat Irritation
Not a Single case of Throat Irritation
Camels Agree with Your Throat
Not a Single case of Throat Irritation
Guard Against Throat Scratch
Guard Against Throat Scratch
Let Your Throat Enjoy Smooth Smoking
Chesterfield is Best For You After eight months, the medical specialist reports that he observed . . No adverse effects on the nose, throat, and sinuses of the group smoking Chesterfields.
Chesterfield is Best For You No adverse effects on the nose, throat, and sinuses.
Chesterfield—Best For You
Not a Cough in a Carload This classic slogan is ambiguous. Does it refer to a carload of people smoking or a carload of cigarettes?
Not a Cough in a Carload
Not a Cough in a Carload Expert coffee tasters . . The world's supreme court on taste matters . . . picked Gold won two to one over its nearest rival.
An Old Gold Instead of a Throat Treatment
For a Treat Instead of a Treatment
For a (smoking) Treat Instead of a (medical) Treatment
Not a Cough in a Carload Note the comment "Eat a chocolate, light an Old Gold . . . And enjoy both." This is a tit for tat advertisement aimed at the competition's campaign "Reach for a Lucky Instead of a Sweet."
Not a Cough in a Carload. Gave Old Gold its famous throat-ease.
You'll Feel Better .. . That stale "smoked out" feeling vanishes.
No Curative Power is Claimed An once of prevention is worth a pound of cure.
They Certainly Do Not Affect My Throat Cork tipped Virginia cigarettes. Made specially to prevent sore throats.
My Throat is Safe with Craven A.
N'irritent Jamais Ma Gorge. (never irritate my throat)
Throat Protection. Exclusive private process which includes the use of modern ultra violet rays. No wonder 1004 British doctors have stated Kensitas to be less irritating.
Throat Protection. The use of ultraviolet rays - the process that expels certain, harsh irritants naturally present in every tobacco leaf. 1004 British doctors have stated Kensitas to be less irritating.
Kensitas is Definitely a Healing Influence Any normal invalid, if offered a choice between a thermometer and a Kensitas, will grab the latter.
Doesn't Bother My Throat Your throat protection against irritation and cough.
Never Gets Me Throaty Your throat protection against irritation and cough.
Before and After Smoking Greys
They're Suffering From Smoke Dyspepsia. These specially prepared cigarettes are invaluable for preventing smoke dyspepsia. And if you don't believe this—Well, what on earth will you believe?
The Professional Cheerer But Cynthia, whose delicious charm Blends subtly with Abdulla's charm
Tickle Your Palate, But Not Your Throat!
For Digestion's Sake—Smoke Camels Scientific studies show clearly the manner in which camels aid digestion. Experience the sense of well being they bring.
For Digestion's Sake—Smoke Camels At meal times Camels offer a helping hand to good digestion. Make every meal more zestful—more pleasant—by making camels a regular part of dining.
For Digestion's Sake—Smoke Camels Smoking camels encourages good digestion and a sense of well being.
For Digestion's Sake—Smoke Camels Smoking Camels with my meals and afterwards eases tension.
For Digestion's Sake—Smoke Camels Smoking Camels speeds up the flow of digestive fluids.
For Digestion's Sake—Smoke Camels One of the happiest experiences in daily living is smoking Camels. Meals become more delightful with Camel between courses and after.
No Tricks—Compare with Others—for Throat-ease.
It's Fun to be Fooled
"It's a psychological fact: Pleasure helps your disposition"
It takes healthy nerves
How are your nerves?
It takes healthy nerves
You want steady nerves
You want steady nerves
Smoke as many as you want . . . They never get on your nerves.
Smoke as many as you want . . . They never get on your nerves.
Smoke as many as you want . . . They never get on your nerves.
Smoke as many as you want . . . They never get on your nerves.
Smoke as many as you want . . . They never get on your nerves.
Get a lift with a Camel.
Get a lift with a Camel.
Get a lift with a Camel.
Smoke anxiety away.
No Cigarette hangover.
In This High Pressure Age Smokers Want a Milder Cigarette. About four miles of warehouses are filled with mild, ripe domestic tobaccos, stored away to age for two years to make them mild and mellow for Chesterfield cigarettes.
A Classical Motif depicting the glamour of smoking in 1932.
Do You Inhale? Luckies "make no bones" about this vital questions. For everybody inhales—whether they realize it or not—every smoker breathes in some part of the smoke he or she draws out of a cigarette.
Do You Inhale? 7 out of 10 smokes inhale knowingly . . . The other 3 inhale unknowingly.
Do You Inhale? 7 out of 10 smokes inhale knowingly . . . The other 3 inhale unknowingly.
Inhale to Your Heart's Content! ". . . enjoyment plus an extra margin of protection."
Inhale to Your Heart's Content! ". . . enjoyment plus an extra margin of protection."
Inhale to Your Heart's Content! ". . . enjoyment plus an extra margin of protection."
You Can't Help Inhaling—But You Can Help Your throat! Finer pleasure plus real protection.
How Many Times a Day Do You Inhale? The right answer is over 200. Proved definitely less irritating than other leading brands . . . Proved by outstanding nose and throat specialists.
You Can't Help Inhaling—But You can Help Your Throat!
All Smokers Inhale _ But Your Throat Needn't Know It!
The Bite is Out—Two Pipe Tobaccos You Can Inhale.
38.381 Dentists Say Smoke Viceroys! Can never stain your teeth!
19,293 Dentists Say Smoke Viceroys! Can never stain your teeth! This ad obviously appeared before the one with 38.381 dentists surveyed. The Viceroy surveyors must have been very busy!
Yes, this is a toothpaste rather than a tobacco ad, but we found it hard to pass up. We suppose those who needed Pepsodent smoked brands other than Viceroy.
Yes, this is a toothpaste rather than a tobacco ad, but we found it hard to pass up. We suppose those who gave it the "brush off" with Listerine Toothpaste smoked brands other than Viceroy.
Launched in 1928, this highly successful campaign targeting women was eventually derailed by threats of litigation from the candy industry. The tobacco industry later promoted "candy cigarettes"
Modified to remove the word sweet in response to threats of litigation from the confection industry.
Modified to remove the word sweet in response to threats of litigation from the confection industry.
Modified to remove the word sweet in response to threats of litigation from the confection industry.
"When tempted to overindulge . . "
"When tempted to overindulge . . "
" - When you figure must be considered."
Example of "Tit for Tat" advertising. "Eat a chocolate, light an Old Gold, and enjoy both."
Nose or Throat Congested? Its time to change to spuds
"Got a Cold" The its time to change to spuds.
Throat Sore? Time to give it a rest.
Do You Smoke After Strenuous Exercise? The cigarette is as cooling and refreshing as the shower. Soothing balm for after exercise throats.
Smoke like a chimney? Who cares! Your mouth will be clean as a whistle . . If you keep to Spuds. They have a way all their own of taming the firebug in smoke
Your mouth will keep as fresh as a May morning. They have a way all their own of cooling smoke . . . Sifting out irritants . . . Giving you dewy-fresh flavor.
Don't Pay Through the Nose
Spud tobacco is fine tobacco mentholated with just the right amount of menthol to soothe the sensitive lining of your nose and throat - your Smoke Zone.
It takes time to love caviar. Spud grows on you, too!
Throat Sensitive? Smoke Kool.
Give Your Throat a Rest . . Save those coupons to earn nifty socks and luggage.
It gives your throat a welcome change.
Hot under the collar . . remember . . that's where your throat is so keep Kool.
Your throat will like the change.
The baby doctor caught a cold and so he switched to Kools. Switch from Hots to Kools.
Smoker's Hack? For your throat's sake switch from hots to cools.
83.2% of Kool smokers say that Kools leave your throat feeling clearer, make your mouth feel cooler. If you suffer from smoker's hack, switch to Kools.
Switch to Juleps and smoke all you want! . . . work wonders on keeping your mouth and throat at ease, your breath clean.
Switch to Juleps and smoke all you want! Even if you chain-smoke Juleps all day long, see how the last puff finds your mouth and throat still free of that smoke weary sensation. . . . your breath still clean of tobacco halitosis. . . . miracle mint essence. . .
Switch to Juleps and smoke all you want! Your mouth doesn't get smoke-weary! Your throat doesn't get that harsh hacking feeling! Your breath avoids tobacco taint!
Switch to Juleps and smoke all you want! No more dark brown taste. No raw over-smoked throat. No heavy tobacco-breath.
Just what the doctor ordered.
Just what the doctor ordered.
The man who thinks for himself knows . .
The man who thinks for himself knows . .
The man who thinks for himself knows . .
The man who thinks for himself knows . .
The man who thinks for himself knows . .
The man who thinks for himself knows . .
Gives you the greatest health protection. The Micronite filter contained asbestos, a potent carcinogen.
It makes good sense to smoke Kent.
Turns out that most filter removed no more tar than a similar length of tobacco would have. The filter materials were less costly that a similar amount of tobacco.
The cigarette that breathes as you smoke. The first major breakthrough in cigarette research in over 50 years.
Fresh as Mountain Air . A volcano, perhaps.
The Flowers That Bloom in the Spring Bring Apple Honey to Old Golds.
Snow Fresh Kool. At once your mouth feels clean and cool . . . Your throat feels smoothed, refreshed!
Refreshes While You Smoke.
Springtime Fresh.
It's Only Natural. So is disease and death.
"It's Toasted" Slogan of the American Tobacco Co. for its Lucky Strike brand from 1917, referring to heat curing rather than sun drying of the leaf Purported to "remove harmful corrosive acrids (pungent irritants)" and to "sterilize" tobacco In reality, their curing of tobacco did not differ from methods of other manufacturers
"It's Toasted" Slogan of the American Tobacco Co. for its Lucky Strike brand from 1917, referring to heat curing rather than sun drying of the leaf Purported to "remove harmful corrosive acrids (pungent irritants)" and to "sterilize" tobacco In reality, their curing of tobacco did not differ from methods of other manufacturers
"It's Toasted" Slogan of the American Tobacco Co. for its Lucky Strike brand from 1917, referring to heat curing rather than sun drying of the leaf Purported to "remove harmful corrosive acrids (pungent irritants)" and to "sterilize" tobacco In reality, their curing of tobacco did not differ from methods of other manufacturers
"It's Toasted" Slogan of the American Tobacco Co. for its Lucky Strike brand from 1917, referring to heat curing rather than sun drying of the leaf Purported to "remove harmful corrosive acrids (pungent irritants)" and to "sterilize" tobacco In reality, their curing of tobacco did not differ from methods of other manufacturers
"It's Toasted" Slogan of the American Tobacco Co. for its Lucky Strike brand from 1917, referring to heat curing rather than sun drying of the leaf Purported to "remove harmful corrosive acrids (pungent irritants)" and to "sterilize" tobacco In reality, their curing of tobacco did not differ from methods of other manufacturers
Example of "Tit for Tat" advertising. Camels responds to the Lucky Strike Toasting campaign by maintaining that their product is naturally Fresh: "Never parched, never toasted!"
Fresh as Spring Water
Camel Fan Going' on 24 Years! John Wayne, died of gastric cancer June 11, 1979 at the age of 72. After being diagnosed with lung cancer (controlled by surgery), he made a series of noteworthy anti-smoking TV advertisements..
You Need Not Inhale To Enjoy a Cigar. Ronald Reagan, 40'th President of the United States. At the time of this ad (1951) he was making the memorable movie Bedtime for Bonzo. (see the fine print below his portrait.)
Ronald Reagan, 40'th President of the United States served two terms in office: 1981—1989. The movie mentioned in this advertisement, Hong Kong, was made in 1952. Reagan also served as Governor of the State of California for two terms: 1967-1975. Aside from his prolific movies career with 76 films to his credit, he served as President of the Screen Actors Guild. President Reagan died at age 93 June 5, 2004 of complications of Alzheimer's disease. Reagan quit smoking after his brother developed cancer of the larynx.
Ronald Reagan, 40'th President of the United States served two terms in office: 1981–1989. The movie mentioned in this advertisement, The Voice of the Turtle, was made in 1947. Reagan also served as Governor of the State of California for two terms: 1967-1975. Aside from his prolific movies career with 76 films to his credit, he served as President of the Screen Actors Guild. President Reagan died at age 93 June 5, 2004 of complications of Alzheimer's disease. Reagan quit smoking after his brother developed cancer of the larynx.
Lucille Ball died April 26, 1989 of a ruptured aortic aneurism at the age of 77. She was in 113 movies and famously stared, with her then husband Desi Arnaz in the TV show "I love Lucy" from 1951-1957. Reputedly, she was such a fan of Chesterfield cigarettes that she placed them in her sponsor's box (Philip Morris) during filming.
Desi Arnaz, Cuban bandleader and co-star of the "I love Lucy" show, Died of Lung Cancer December 2, 1986.
Despite Years of Smoking Comedian Bob Hope died at the ripe old age of 100 on July 27, 2003.
Despite Years of Smoking Comedian Bob Hope died at the ripe old age of 100 on July 27, 2003.
Fred Mac Murray. He played a pipe smoking father in the TV series My Three Sons (1960–1971) The movie mentioned in this ad, Family Honeymoon, was filmed in 1949.
Robert Young Played the Physician, Marcus Welby, MD, on ABC TV 1969 - 1976.
Fred Astaire died of pneumonia on June 22, 1987 at the age of 82. Astaire, along with his partner Ginger Rogers (possibly depicted here without credit), was one of the leading dancers in film history.
The movie depicted in this Chesterfield ad, "Young Man with a Horn" was filmed in 1950. Kirk Douglas is reputed to have quit smoking in 1950 when he looked at the picture of his dead father. "I thought of him on his death bed. I held up the cigarette and studied it. Who is stronger - you or me?" I asked. "I never smoked again." In 1996, Douglas suffered a debilitating stroke which impaired his ability to speak. (source of smoking cessation story: http://www.contactmusic.com/new/xmlfeed.nsf/mndwebpages/kirk%20douglas.%20smoking%20lesson)
WC Fields, the famed vaudevillian, died of intestinal bleeding in 1946 at the age of 66.
Spencer Tracy, star of numerous films, most notably with Katherine Hepburn, died of a heart attack at Age 67 June 10, 1967.
Jack Webb Died of a heart attack at age 62 December 23, 1982. He starred form many years, between 1951 - 1970, in various iterations of the TV show Dragnet. He was a 3 pack a day smoker. Here he endorsed L&M as the "Best tastin' smoke you'll ever find."
Jack Webb Died of a heart attack at age 62 December 23, 1982. He starred form many years, between 1951 - 1970, in various iterations of the TV show Dragnet. He was a 3 pack a day smoker. Here he endorses "Fatima as the best of all long cigarettes." Later, he would endorse L&M as the "Best tastin' smoke you'll ever find."
Steve McQueen Died of Lung Cancer November, 7, 1980.
Joan Crawford died of pancreatic cancer May 10, 1977 aged 72. She employed smoking as a gesture of glamour. Reputed, Joan would never smoke a cigarette unless she opened the pack herself.
Maureen O'Hara, born in Ireland in 1920 and still alive in 2007. Reputedly, she is a life long non-smoker whose cigarette endorsement was arranged by her movie studio's PR department. Quote from Larry King Live October 28, 2000. "I was a fine talent with a bull whip. I could take a cigarette out of your mouth and toss it in the air and catch it."
Bing Crosby, crooner par excellence, died of a heart attack October 14, 1977 at age 74. In the early 1950s the Bing Crosby show on CBS radio was sponsored by Chesterfield.
Claudette Colbert died of a stroke on July 30, 1996 at the age of 92.
Jimmy Stewart died July 2, 1997 following a long illness from respiratory problems at the age of 89.
Basil Rathbone, famous English actor who portrayed Sherlock Holmes, died of a heart attack July 21, 1967 at age 75. Mr Holmes characteristically smoked a meerschaum pipe.
Jean Harlow died of renal failure June 7, 1937 at the age of 26.
Jean Harlow died of renal failure June 7, 1937 at the age of 26.
Robert Taylor died of lung cancer (he was a chain smoker) June 8, 1969 at the age of 57. Ronald Reagan gave his eulogy.
Eva Gabor, Hungarian born actress with no less than 5 husbands, died of respiratory failure July 4, 1995 at the age of 75.
Jack Benny, died of lung and pancreatic cancer on December 26, 1974 at the age of 80.
Nanette Fabray, movie actress, born October 27, 1920 is 86 in 2007. "As a singer, I welcome Camel mildness. Camels agree with my throat . . . And they taste so good!"
William Holden died of an intoxicated fall November 12, 1981 at the age of 63.
Boxing champion Joe Lewis April 12, 1981 of heart failure, years after a debilitating stroke, at the age of 66.
Jane Wyman, first wife of Ronald Reagan (1940 - 1948), is still alive in 2007 at the age of 93.
Gregory Peck died of bronchial pneumonia June 12, 2003 at the age of 87. The movie mentioned in this advertisement, Twelve O'Clock High, was filmed in 1949.
Betty Grable, famed pinup girl of WWII, died of lung cancer July 2, 1973 at age 56. She reputedly was a 3 pack a day smoker.
Gary Cooper died of lung cancer May 13, 1961 at the age of 60.
Mark Twain, humorist and writer, died of heart failure April 21, 1910 at the age of 74. Famous quote: Mark Twain Giving up smoking is the easiest thing in the world. I know because I've done it thousands of times
Joe Di Maggio's mighty swing was curtailed on October 14, 1998 when he died following surgery for lung cancer.
Joe Di Maggio's died on October 14, 1998 following surgery for lung cancer.
Camel Don't Get Your Wind
Americas top baseball player smoke Camels.
They Don't Get Your Wind
Babe Ruth - Not a Cough in A Carload.
Not a Cough in a Carload.
With the Kings of Sports, Its Chesterfield.
The Baseball Man's Cigarette
Sonja Henie
A sports stadium as an ashtray. Hard to imaging the appeal of this advertisement to the sporting public who, if not singed, would at least have ashes on their heads.
"It's Toasted. No Throat Irritation - No Cough."
"It's Toasted. No Throat Irritation - No Cough."
Billy Goodman of the Boston Red Sox.
Not many coaches, thinking men or not, recommended cigarettes to their athletes.
Baseball cap for you and your boy.
Baseball cap for you and your boy.
It's Toasted. Your Protection - against irritation - against cough. The Miss America Pageant began in 1921 in Atlantic City, New Jersey. This ad appeared in 1932, Of note, no Miss America pageant was held between the years 1928 and 1933.
If You Want A Treat Instead of a Treatment . . Smoke Old Golds
No Throat Irritation - No Cough. I am lucky to be the "Lucky girl." Rosalie Adele Nelson, the original poster Lucky girl.
Where A Cigarette Counts Most Reminiscent of Norman Rockwell's "Rosie the Riveter."
Made Specially to Prevent Sore Throats
You Are So Smart To Smoke Parliaments The lady in the chic chapeau may have let her enthusiasm go to her head.
You Are So Smart To Smoke Parliaments Masks 'til midnight - that's the rule of Mardi Gras. But no need to mask your feelings about Parliament.
You Are So Smart To Smoke Parliaments When we requested a portrait of an ardent Parliament fan, we really had something quite different in mind.
You Are So Smart To Smoke Parliaments The gentleman with the Parliament will have quite a tale to tell when he gets home. For now he knows that even mermaids know that there's something special about Parliaments.
You Are So Smart To Smoke Parliaments
If You Like Things Neat and Clean You'll Like Parliament.
For a Treat Instead of a Treatment
What Every Woman Knows About Her Nerves You and the cocker spaniel have something important in common. A complicated nervous system, highly strung! Camel's costlier tobaccos are soothing to the nerves,
The Girl Behind the Man Behind the Gun.
Blow Some My Way
Blow Some My Way
Fashion's Smartest Cigarette. Pink, to match the nails. Five merry pastel tints . . Bleu, saumon, turquiose, bouton d'or . . Fit the gala mood of every guest.
Not A Cough In A Carload "Kissing a smoker is like licking an ashtray." - Helen Rowland (1875 - 1950, American humorist)
Marlboro - Mild As May Ivory tips protect the lips. For decades, Marlboro was marketed to women. In 1954 it underwent an abrupt sex change with the introduction of the virile Marlboro man.
Marlboro - Mild As May Ivory tips protect the lips. For decades, Marlboro was marketed to women. In 1954 it underwent an abrupt sex change with the introduction of the virile Marlboro man.
Smoke a Lucky to Feel Your Level Best - On Your Wedding Day.
A six pack in a silver box - quite a trousseau!
Reward Yourself - on the way to your honeymoon - by increasing your risk of emphysema, lung cancer, and heart disease.
Looks like the cop in the window wants one too.
Discriminating People Prefer. The cork tip doesn't stick to the lips.
For a Treat Instead of a Treatment. Kiss the bride. Kissing a girl who smokes is like licking an ashtray
Would be better if she threw the butts away and kept the bouquet.
"I Do" Yes, she does, but for the health of her future family she shouldn't.
Forever and Ever - but maybe for less time than it would have been without the tobacco habit.
No More Need Be Said - Someday This Might Make Us Both Dead.
Of Thee I Sing - Hoarsely
A Tobacco whose small heart-shaped leaves impart new life and zest.
Just one question, Mom . . Can you afford not to smoke Marlboro?
Gee, Dad, you always get the best of everything . . . even Marlboro!
My Dad would never smoke anything but a Marlboro
Your darn tootin my dad smokes Marlboro
Treat him right on Father's Day. Treat the grandest dad of all to the treasure of them all . . . Mom, both children, and even the doggie offers a carton of Old Golds. Maybe we'll see the rest of Daddie in next year's ad.
Happy Birthday Dad.
Just like my dad . . .
The makers of Camel cigarettes publish this in tribute to the men and women of the armed services, and pledge that as they go on to final victory they have the first call on Camels.
Born gentle. Proud mothers, please forgive us if we too feel something of the pride of a new parent.
Yes Sir! Here's Your Baby!
Anti Nervous Dyspepsia Tobacco. A Cool, Sweet Smoke.
And tell your dad it always works.
Eavesdrop on the heart of a man and you'll hear the pulse beat Zip-po . . . Zip-po . . . Zip-po.
Give dad the famous Zippo lighter engraved with a message of love - in your own handwriting!
Look daddy . .
The post-war baby boom will just have to wait while the stork takes a cigarette break.
Virtually all tobacco companies use licorice as a flavoring and sweetener to cut the harshness of cigarette smoke.
"So popular with Younger Smokers." Gentle, more delicate in flavor . . For those with keen young tastes.
The Largest Selling Cigarette in America's Colleges
Chesterfield's Own Graduation Cap.
Chesterfield's Girl of the Month
Cheerleader: Be Happy - Go Lucky
Teens on the Beach: Be Happy - Go Lucky
Be Happy - Go Lucky
Varsity letter proudly worn: Be Happy - Go Lucky
Cigarette Vending Machines Made It Easy for Teens to Buy Cigarettes.
New! . . And Worth Courting. (nice double entendre)
Something New Has Been Added
. . . A Young Man's Fancy Turns. Today's man-turningest cigarette is double-mellow Old Gold. From the Stanford University student magazine, April 1938.
Let's give it the old college cheer!
Feted Young Debutante . . . If you prefer a cigarette that is mild - gentle to the throat - try Camel's.
The this young college student has PA (Pipe Appeal) in the eyes of the admiring young coed.
Guard Against Throat Scratch Are we supposed to conclude that smoking keeps Santa warm during those long, cold North Pole nights?
Santa Puffing on a Red and Green Cigarette Holder
A Dirty Old Man Has His Stogie Lighted Up. "He'll purr like a kitten when he tastes the rich Havava flavor."
Santa Claus Loves His Lighter
Santa With a Huge Cigarette Hanging From His Belt.
Santa Looked a Lot Like Daddy . . . and Daddy Looked A lot Like Him.
Live Modern, Give Modern. Get full exciting flavor through the miracle tip.
A Treat You Can Trust Tobacco brought peaceful relaxation and comfort to our forefathers.
All the World Enjoys A Marlboro
Get the Honest Taste of Lucky Strike All spacecraft of this era, before the tragic 1967 Apollo 1 fire, were filled with 100% oxygen.
American Tobacco Contribution to Winning the Cold War.
Chesterfield, the Smoker's Choice Wallis Simpson, twice divorced American married Edward VIII in 1937 leading to his forced abdication from the throne of England.
A Sensible Cigarette - Portrayed by the US Capitol Men who think straight and decide quickly like a cigarette that, besides pleasing their taste, leaves them feeling fit throughout the day.
You've Come a Long Way baby All the way to a national monument in South Dakota.
It Pays To Be Smooth George Washington smoked here.
They're a Light Smoke, Kind to Your Throat "President Roosevelt"s favorite cigarette is camel and he smokes about a package a day, in addition to several cigars and a pipe." Walter Annenberg
Get the Honest Taste of Lucky Strike
The Wisdom of the East . . it saves you from more of the nicotine, throat irritants and tars that stain fingers and teeth . .
Every Puff of Fleetwood Smoke Cleans Itself
Every Puff of Fleetwood Smoke Cleans Itself
Murad Cigarette Silk (package insert) from the Early 20th Century
"We're Tobacco Men, Not Medicine Men."
"No Old-Hat Medical Claims." Note the box which contains what can only be characterized as rank hypocrisy. In it, they claim Old Gold's are less irritating and easier on the throat.
"We're Tobacco Men, Not Medicine men."
"We Don't Jockey Around With Medical Claims." Note the box which contains what can only be characterized as rank hypocrisy. In it, they claim Old Gold's are less irritating and easier on the throat.
"No Heap Big Medicine Talk."
"No Medical War Whoops."
"We Give the Gong to Cigarette Cure Alls."
A pack of cigarettes takes on the form of a dancing woman in cowboy boots.
Cigarettes Take on Human Form. The ad says King Size - but more likely Queen size depicted here.
A Man Made Out of Cigars and Cigarettes Enjoys a Stoggie.
A pair of cigarettes take a break after a hard day of waiting to be smoked.
Pink Cigarettes in 2007. Many critics have pointed out that these appear designed to entice young women to begin smoking.
Give Him A Long Lifetime. How treasured can an inexpensive gift be? Think of this - you could actually add to a man's years by giving him a Kaywoodie. Doctors who studied the smoking habits of 137,000 men found that pipe smokers live longer than any other smokers.