Robert K. Jackler, MD is the Sewall Professor and Chair of the Department of Otolaryngology, Head & Neck Surgery and Professor of Neurosurgery and Surgery and Associate Dean (CME) at the Stanford University School of Medicine. Dr. Jackler has authored or edited 3 major medical texts, published over 150 scholarly papers, and served as editor and chief of the primary journal in his field. He has long had an interest in the history of medicine.

Robert N. Proctor, PhD is Professor in the Department of History at Stanford University. A specialist in the history of science, Dr Proctor has written extensively on the interrelationship between health and tobacco including several books and numerous contributions to the scholarly literature. He is widely considered one of the world's leading experts in the history of tobacco. Dr Proctor is a Fellow of the American Academy of Arts and Sciences.

Laurie M. Jackler is an artist whose work is primarily figurative.

Rachel Jackler is a student at Mills College.

Olya Gary, Ryan Max Steinberg, Patty French, Heidi Heilemann, and Homer Abaya for their important technical contributions to the realization of this project.

In support of patient care, education, and research, the mission of the Stanford's Lane Medical Library & Knowledge Management Center is to create opportunities for discovery, translation, and collaboration by providing people with easy, efficient access to in-context knowledge and learning whenever and wherever it is needed. As part of the library's year-long centennial celebration, Lane hosted the Not a Cough in a Carload exhibit in the library's physical space from February through September 2007. In order to extend access to a broader audience and provide expandable digital display space for the Jacklers' extensive collection of tobacco advertising images, Lane developed this web-based interface. Questions and feedback about this online exhibit can be sent to .